In the world of gambling, Singapore Pools has made a name for itself as one of the most trustworthy and responsible operators. With strict adherence to regulations, it ensures a safe gambling environment for its customers. However, it is also a company that is constantly adapting to meet the needs of its changing customer base.
With its headquarters in Bukit Batok, Singapore Pools is the only legal lottery operator and sports betting platform in the country. The company’s last financial year saw turnover of $12.2 billion, a record high for the organisation. This is a 7 percent increase on the previous year, and is due to a number of factors, including increased participation in sports betting and major tournaments.
The company was first established in 1968 to combat illegal gambling activities and provide people a trusted alternative avenue for betting. It is a wholly owned subsidiary of the Tote Board, which channels operating surplus from gambling to support a wide range of community initiatives. In addition, it helps to educate the public about responsible gambling and provides help and support to those who may be affected by problem gambling.
As part of its commitment to the community, Singapore Pools offers a suite of Safer Play tools and features for customers to manage their gambling activities. These include Account Betting, which allows players to set a monthly deposit and betting limit that helps them to better control their spending habits and minimise the risk of excessive gambling. Customers can access these tools through the Singapore Pools website and mobile app.
Among Singapore Pools’s most popular products are Toto, which began operations in 1968 and involves a 6-out-of-49 state lottery draw; Singapore Sweep, which is a seven-digit sweepstake that draws once a month; 4D, launched in 1986 and with prize draws every Wednesday, Saturday, and Sunday; and sports betting, introduced in 1999. The latter covers football, motorsport, and horse racing events.
The company is an advocate of responsible gambling and promotes its responsible gaming campaigns at various platforms. It has a network of Responsible Gambling Counsellors and operates a hotline that customers can call for help. In addition, it has an online Responsible Gambling tool that helps customers to self-regulate and set their own gambling limits.
Singapore Pools has received several awards for its responsible gambling efforts, including the Employer of Choice Award 2020 in the category of Employee Engagement, Digital Transformation, and Learning & Development. It also supports the work of its employees to promote a healthy lifestyle through a variety of health-related initiatives.
Known for its long, snaking queues, you can find Singapore pools online sportsbook at many physical outlets in the country. To avoid the hassle of lining up, you can always opt to sign up for an account with the Singapore Pools website and bet from your desktop or smartphone. If you run into any problems with the website, you can reach out to their customer support team via email or phone.