sgp pools
sgp pools is a Singapore-based lottery operator that offers bettors an array of options for winning big cash prizes. Its games include 4-D, Toto, Singapore Sweep, sports and horse racing, among others. The company also offers a variety of bonus programs to encourage new players and reward existing ones. In the 2019/2020 financial year, sgp pools recorded turnover of close to S$9 billion. The majority of its revenue came from bets placed on 4-D, with the remainder coming from bets on Toto, sports and horse races.
Singapore Pools’ business is highly regulated by the Singaporean government. It operates under the Betting Act, which outlines the legal framework for gambling activities in Singapore and establishes requirements and restrictions that operators like Singapore Pools must adhere to. Its core lottery system is run by IGT, a global leader in lottery and casino gaming.
Aside from complying with the Betting Act, Singapore Pools has established a strong reputation for responsible and transparent gaming, and is a trusted name in Singapore. In fact, it is one of only a few state-owned entities in the country to enjoy this level of trust from the local community.
Yeo and his team quickly moved to modernise Singapore Pools’ customer touchpoints, which were predominantly counter-service based and in-person when he arrived. The organisation has since launched a suite of digital channels and a mobile platform that empowers its customers to onboard, manage their accounts and place bets anytime, anywhere.
Moreover, Singapore Pools has also played an important role in combating illegal gambling. The organisation recognised that a blanket ban on gambling would simply drive it underground, lining the pockets of illegal bookmakers and triads. Instead, it sought to make legal gambling a viable option for its customers while working with the government to help eradicate illegal gambling activities.
Today, Singapore Pools has over 200,000 active customers across its various channels and platforms. Its online platform offers accessibility and convenience by allowing users to bet on Toto, 4D, sports, horse racing, and more with just a few clicks of the mouse. The site also provides real-time odds for each event, which gives bettors the chance to make informed betting decisions. Its mobile app also allows customers to bet on their favourite sporting events on the go and win cash prizes based on their predictions. Besides that, the mobile app also features a range of promotions to keep bettors engaged.